Equal Exchange partners with PRAGOR, a progressive group of small-scale avocado farmers in Michoacán Mexico.
This region of Mexico is called "the avocado capital of the world." However, powerful corporate interests have made it difficult for small-scale farmers to compete. In response, PRAGOR courageously organized and decided they would collectively control the entire process from growing to exporting. PRAGOR's strength and perseverance is a lesson for anyone committed to working for change in the world.
PRAGOR is composed of 18 producer members who each own an average of 10-15 acres of land, all 100% organic.